11 Aug 2008

The viral, featuring football freestyler Billy Wingrove, was distributed to Football League clubs and sports websites up and down the country this week, ahead of the new Johnstone’s Paint Trophy 2008/09 competition.

In the film, Billy is seen as a Johnstone’s Paint employee, who puts his work gear away after a hard day, and shows some neat feet when a football flies at him from a nearby stadium.

The action concludes in style and leaves supporters’ appetites well and truly whetted ahead of the first round of Johnstone’s Paint Trophy fixtures.

It is the first time the company has commissioned a viral launch and it is hoped that it will help capture the imagination of even more fans, and take the Johnstone’s brand to a wider audience.

Johnstone’s Paint Trophy sponsorship manager Teresa Hardwick said: “We wanted to celebrate our third year of sponsorship in style and we think we have achieved our aim.

“We are all desperate for the new trophy season to begin, just like the thousands of fans up and down the country.

“We hope they enjoy the video as the countdown begins to our first round of fixtures.”

Johnstone’s. Bringing colour to the beautiful game.