Johnstone’s Paint will celebrate the culmination of its fifth year of sponsorship at Wembley in April, believing it has not only altered perceptions about the competition, but raised its popularity with fans, managers and players.
Brentford and Carlisle United will compete for the silverware on Sunday April 3 in front of an attendance of up to 40,000, but whatever the final score on the pitch, the official sponsors claim to have scored a number of goals off it.
League 1 and 2 clubs have described the trophy as an ‘integral part of the domestic football calendar’ which managers, fans and players have never placed more emphasis upon.
Johnstone’s Paint Trophy sponsorship manager Teresa Hardwick said: “We have never had more positive feedback about the role of the competition on clubs’ fixture lists.
“We have definitely noticed a big shift in perception about the trophy since we took over the sponsorship in 2006”
To underline the sponsor’s claim, a seven point factsheet has been revealed to give some examples of the trophy’s endearing place in the hearts of supporters, while offering tangible evidence of the sponsorship’s overall success.
1. The 2010 Football League Supporters’ Survey states that Johnstone’s Paint is only second to Coca-Cola in brand awareness.
2. More than five million fans have attended Johnstone’s Paint Trophy matches since the sponsorship began.
3. The 2009/10 trophy final was watched by 337,000 fans live on Sky Sports and a further one million on the BBC, not to mention 73,476 fans inside Wembley Stadium.
4. The Johnstone’s Paint Trophy conducts up to 12 community projects and campaigns each season up and down the UK, engaging with more than 300,000 members of the public in the process.
5. The Johnstone’s Paint Trophy has engaged with up to 1.5 million fans through 50 community projects since the sponsorship began in 2006
6. Far from the trophy distracting teams from the league, it can have the opposite effect, with 2006/07 winners Doncaster Rovers winning promotion to the Championship within 12 months and MK Dons securing their place in League 1 within weeks of winning the trophy in 2008/09.
Teresa Hardwick added: “We feel our sponsorship has been gaining more success and kudos with each passing year, and we hope that these statistics prove just that.”
Johnstone’s. Bringing colour to the beautiful game.
©2009 Johnstone's Paint Site by Cogent Elliott
